A company best known for making professional video cameras has announced it is now selling a £1,200 smartphone with a holographic display.
The RED "Hydrogen" is billed as "the world's first holographic media machine" and is available to pre-order directly from the company's website , although it isn't set to ship to customers until the first quarter of 2018.
RED has laid out some of the impressive-sounding features of the phone that, in it's own words, "shatter the mold of conventional thinking."
This includes a 5.7-inch "professional holographic display" that switches between traditional 2D content and 3D content without the need for glasses or headsets.
That could mean it works like the Nintendo 3DS' autostereoscopic display, which uses a technique called a parallax border and eye-tracking tech to show a different image to each eye. The downside is that you need to keep your head in a certain position for the effect to work.
Concrete details on internal specifications and components for the phone are conspicuously thin on the ground. And at a price that's nearly £200 more expensive than the highest-spec iPhone 7 Plus, the Hydrogen likely isn't targeted at the mass market.
RED also claims the Hydrogen is a modular phone - meaning things like lenses and batteries could potentially be swapped in and out as needed. LG tried something similar last year with the LG G5 which ultimately failed to catch on.
"The Hydrogen system incorporates a new high-speed data bus to enable a comprehensive and ever-expanding modular component system, which will include future attachments for shooting higher quality motion and still images as well as Hydrogen format holographic images," the company said.
Like its camera products, the Hydrogen phone will probably be adopted by only a few die-hard enthusiasts. Even if it can take better pictures than your iPhone.