Snapchat simply turned on one other cash maker.The app launched sponsored 3D world lenses on Thursday. Now, manufacturers can create augmented actuality adverts inside the well-liked teen app. These will be characters like Snap’s homegrown star “the dancing sizzling canine” or different objects.For Snap, the transfer is one other manner they’re hoping to herald extra money as they face increased pressure from traders and public markets. Augmented actuality has been one in all Snap’s massive bets, beginning with face filters and rising to AR experiences customers can put of their environment through the app.”The Dancing Scorching Canine was seen greater than 2 billion instances on Snapchat — a testomony to how a lot our group loves wonderful augmented actuality experiences contained in the digicam. Now, you may create yours,” reads a blog post on the replace.

Snap’s launch companions for the brand new adverts are Warner Bros on Blade Runner and Bud Mild with a 3D vendor:

Picture: snap

Snap has been capable of show that its younger customers like augmented actuality. The pet canine lens has had greater than 7,000 years of “complete play time,” in response to Snap Chief Technique Officer Imran Khan onstage at Promoting Week New York.

Snap additionally touted new statistics on Thursday to additional show its value. Snapchat’s group of 173 million day by day energetic customers take greater than three billion snaps per day, on common.

However it’s nonetheless up for debate whether or not these experiences are value it for advertisers. The corporate launched some new case studies on campaigns with lenses as a part of Thursday’s announcement.

“As you may see, a Lens is not only a toy — it is a software to drive consideration, buy intent, and different enterprise goal,” the weblog publish reads.

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